my shephard does not like to play with any ball. when i throw the ball, she sniffs around at it and then comes running back for the treat. she doesn’t like tuggies, or squeekies. is there any hope????
Get your dog to enjoy tugging. Start from scratch : use a paper bag with some pieces of liverwurst or other high-value treat and snake it around on the floor for your dog to get. The paper bag will rip right open, and your dog will get a big reward for playing with you. Do this a few times, then move to using an old sock with holes in it (still very easy for your dog to get a big payoff for interacting with you). Do these things for a while and be sure to never shove stuff into your dog’s face - always present the sock or tuggy toy by pulling it away from your dog. Make him chase it and even get the rewards while moving.
2. So now you have a dog who will play with you and looks forward to playing. This is the time to introduce the ball (you might want to get a ball on a string like this : http://cleanrun.com/moreinfo.cfm?Product… )
If you need to roll the toy in liverwurst to get the dog interested in it, so be it. Keep the toy close to your body and make it very fun and rewarding to play close to you. When it’s time to start throwing the ball, keep it very close to your body. Use a part of your house that has a corner and throw the ball into the corner - the dog will be most likely to turn right around and return it to you.
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Maybe that is because he is a Shephard and not a Retriever. Try throwing ten balls out and see if he tries to herd them all togeather 
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do what i did throw something and tell him fetch and walk over to it and show him and walk back and give him a treat then trow it again but not far and tell him fetch and when he goes over to it then tell her good and give her a treat and keep working that way but she might be the type who just hates fetch. try agility training or go on jogs every morning and get her to go with you!